Privacy Policy

Last updated: June 8, 2026

1. Introduction

At La'ad, privacy is at the core of our intentional dating experience. We design every surface of our platform to respect your personal information, promote clarity, and protect your trust. This Privacy Policy describes how we collect, use, and protect your information when you seek a lasting relationship through our platform.

2. Information We Collect

To provide a thoughtful, values-first experience, we collect information that helps us introduce you to aligned matches:

  • Account & Profile: Basic information such as your name, contact details, gender, and general preferences.
  • Values & Intentions: Responses to prompts and partner criteria designed to evaluate alignment and compatibility.
  • Profile Verification: Validated photos and verification data to maintain a safe, trust-forward community.

3. How We Use Your Data

We process your information solely to facilitate intentional matching and maintain a respectful, high-quality environment. We use your data to generate matching recommendations, verify profiles, filter out bad actors, and ensure that conversations proceed at a kind and respectful pace. We do not use engagement-baiting algorithms designed to keep you swiping or hooked on the app.

4. Sharing & Disclosure

Your privacy is paramount. We do not sell your personal data to third parties. Your profile details and values-alignment metrics are only visible to matches with whom you have been intentionally paired. We restrict third-party service providers to the minimum data necessary to host our platform and facilitate secure communications.

5. Data Retention & Deletion

Our relationship should last forever; our app shouldn't. Consistent with this philosophy, you have full control over your data. You can request deletion of your account and all associated profile information at any time. Once deleted, your data is permanently purged from our active systems.

6. Transaction Cancellation Policy

Transaction cancellation is conducted in accordance with the Consumer Protection Regulations (Transaction Cancellation), 5771-2010 and the Consumer Protection Law, 5741-1981.

7. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, you may contact us:

  • Phone: 054-611-5044
  • Address: Bat Yam, Israel